Here is an exciting and innovative approach to financing original works of sacred art. It comes from the recently formed John Paul II Foundation for Sacred Arts.
It is a free market approach in which artists are motivated to create work of sufficient quality that it will fulfil its purpose fully, which means that it will connect with congregations in their worship. If he fulfils both of these criteria, then through this system, he will generate enough return that he will have more than a living wage.
Instead of a traditional endowment or commission model, the Foundation partners with artists in an entrepreneurial venture to fund a given project at cost. This format makes funding sacred art financially accessible to donors of all levels. Grants are crowd-funded and paid in installments throughout the creative process to pay the artist’s material costs and living expenses. Upon its completion, the artist retains primary ownership of the work, while the Foundation enjoys a share in the proceeds of any sale of the work, associated prints, or revenues from displaying the work.
The great strength of this, is that once the artist is selected for crowd-funding, he is still not guaranteed success. The funding will only come if the crowds are interested, so to speak. In other words, it must appeal to large numbers of ordinary, non-elites as well.
This is the ultimate test of beauty – it appeals to the cognoscienti and hoi polloi alike. As Benedict XVI said in A New Song to the Lord (p123): “It is precisely the test of true creativity that the artist steps out of the esoteric and knows how to form his or her intuition in such a way that the other – the many – may perceive what the artist has perceived.”
This is saying that while all that is popular is not beautiful; all that is beautiful will be popular (provided enough people are exposed to it). Therefore, the judges who consider its appropriateness for sacred art must consider also whether this is likely to connect with congregations. If they get it wrong and no one wants to fund it, they won’t make the same mistake twice! It is, in part at least, self-selecting.
Some artists may still argue that they won’t be able to access this funding unless they can first jump through the hoop of judges’ selection. This is true. But if that happens to you…start your (Read More)